Brad pitt + Kiehls

 one hundred percent of the net profits from sales of Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser, due out in October, will benefit JPF Eco Systems, benefit JPF Eco Systems, a charitable foundation created by Kiehl’s and Pitt to support global environmental initiatives that “minimize impact on the environment through thoughtful design.” The 6.8-oz. cleanser, a permanent addition to the Kiehl’s lineup, will retail for $16.50 a bottle and is expected to raise at least $1 million for the charity. The cleanser will be sold in Kiehl’s full global distribution — about 500 doors, including Neiman Marcus and Nordstrom in the U.S. — as well as on Kiehl’s Web site.

WWD.com